German esports organization Berlin International Gaming (BIG) announced that it has entered into a partnership with German insurance group die Bayerische. With the start of the 2021 season, die Bayerische will become BIG’s official insurance partner. Additionally, the insurance group will become the main partner of BIG’s League of Legends team. BIG did not disclose the partnership’s financial details.
Through its partnership with BIG, die Bayerische group aims to “raise its profile among the young target group and create added value for the esports community.” As part of the partnership, the insurance group and BIG intend to develop target group-oriented esports products and services.
BIG’s partner portfolio includes OMEN by HP, Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl), and Volvic.
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