Announces Partnership With Gaming Chair Maker Secretlab

Online chess platform has signed a partnership deal with gaming chair company Secretlab. The company’s brand will be featured on broadcasts and be incorporated into’s streamer program, which includes more than 200 streamers on Twitch.

Chess has seen a surge in popularity on Twitch in recent months led by’s Twitch streamer tournament series Pogchamps. Last week, chess Grandmaster and streamer Hikaru Nakamura signed with Team SoloMid as a competitor. 

In August, signed talent agency Rumble Gaming to assist in developing its brand activation and sponsorship strategy.

Secretlab has partnerships with a number of teams and organizers in esports including Riot Games, Activision Blizzard, Team Liquid, and Cloud9.

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