Excel Esports has signed a multi-year sponsorship with BT, one of the biggest telecommunications companies in the United Kingdom, right before the 2020 LEC Spring Split.
With this, BT has become the lead partner for Excel and the company’s logo will be featured on all of the team’s League of Legends jerseys. Additionally, the team’s Academy squad has been officially renamed to BT Excel for their battle through the UK League Championship this year.
Excel’s new CCO, Robin McCammon, was excited to see what this new partnership could bring since “having such a recognizable brand commit to a long term partnership really shows the strength of the UK esports industry and the growth of Excel.”
Related: Excel Esports welcomes Wouter Sleijffers and Robin McCammon as the team’s new CEO and CCO
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