NAVI Launches ‘NAVINATION’ Fan Engagement Initiative

Ukraine-based esports organization NAVI (Natus Vincere) has launched its new fan-focused initiative called NAVINATION this week. Through a partnership (which was revealed in December of 2020) with Los Angeles-based blockchain game tech company DMarket, NAVINATION is best described as equal parts competition and a fan engagement initiative that will be rolled out in seasons. The entire system is built on top of DMarket’s DROP software application.

NAVINATION Season One will let fans who engage with NAVI by watching streams featuring the team, inviting people into NAVINATION, hunting down a secret code or crafting virtual items from “drops” (rewards for engaging in activities). Each week those who have earned enough “experience points” to be at the top of the NAVINATION leaderboards will receive things such as prizes from NAVI partner Logitech, exclusive team merchandise, and digital rewards.

Overall leaders for the season will receive unique prizes as well. Those items crafted using “drops” can also be turned in for real-world or virtual rewards, according to NAVI.

NAVINATION Season One is already underway and ends on March 15. 

NAVI is the latest in a growing list of esports organizations to implement fan-focused rewards and initiatives, though others have focused mostly on creating token-based systems. Fan tokens on platform seem to be the more popular route for companies such as OG, Team Heretics, Team Alliance, and even NAVI.

NAVI currently competes in Counter-Strike: Global Offensive, Dota 2, PUBG, Rainbow Six Siege, Apex Legends, Fortnite, and other games.

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