Games and esports data and insights company Newzoo (a part of Leaders Group, the portfolio of which includes The Esports Observer), has signed a strategic partnership deal with Chinese esports company eStar Victory Five Esports Group (ESVF). Newzoo will provide data support for ESVF’s overseas expansion, while ESV5 will provide insights and experiences from the Chinese esports industry to Newzoo.
Both Mario Ho, chairman of ESVF and president of Macao Esports Association, and Newzoo CEO Peter Warman were featured and commented in a video celebrating the deal. Ho described the partnership as a milestone for the company’s international expansion.
Last week, Newzoo published its 2021 Global Esports report, predicting that esports viewership and live streaming audiences are on a growth trajectory for 2021.
Founded in Wuhan last year, ESVF is a joint venture of Chinese esports organization eStar Gaming and Victory Five (V5). eStar Gaming was widely known in Honor of Kings as eStar.Pro, and in League of Legends as eStar. Both organizations own franchise slots in League of Legends Pro League (LPL).
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