The mobile battle royale game Garena Free Fire saw its highest-ever player numbers during the second quarter of 2020. A report published by Sea Limited, the parent company of Garena, said that app data and analytics platform App Annie recorded Free Fire as the highest-grossing mobile game in both Latin America and Southeast Asia.
The report claims that Free Fire achieved a new record high of over 100M peak daily active users in Q2. During this period, Free Fire also ranked third in the most downloaded mobile games category according to App Annie. The report also states, “In July 2020, Garena hit a new record high in monthly adjusted revenue. Free Fire also achieved a new record in monthly paying users in July, which more than doubled year-on-year.” Specific data on revenue was not disclosed.
Sea reported in its Q2 2020 earnings report, that total revenues for its digital entertainment and gaming department Garena were up to $384M USD from $230M in the same period of last year. The company attributes the increase in revenues of 67.3% primarily to the increase in active user base and deepened paying user penetration of its self-developed game Free Fire. Garena’s revenues accounted for roughly 43.5% of Sea’s total revenues during the period.
On the esport side of things, Garena hosted the Free Fire Asia All-Stars tournament, which went on to garner more than 20M views across platforms. Free Fire regional tournaments and community activations also registered more than 120M views during this period, globally. Another important partnership that Garena spoke about in their report was a partnership with Netflix’s Money Heist for a special in-game crossover with the show, which is expected to launch in September.
Garena Free Fire has consistently shown growth across the second half of 2019 and all of 2020 and is tipped to be a serious challenger to existing titles such as PUBG MOBILE. The mobile shooter genre is increasingly becoming a competitive space with the release of Call of Duty: Mobile in late 2019 and EA’s plans to launch Apex Legends mobile in 2021. Free Fire is already the most popular mobile shooter title in Latin America and Thailand, and there has been a concentrated effort to popularize the game in other emerging mobile markets, such as South Asia and other SEA countries (Garena is a client of AFK Gaming).
Shounak Sengupta is a staff writer for AFK Gaming.
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