Twitch Signs Two-Year Exclusivity Deal With Loeya

Twenty-two-year-old Swedish Fortnite player and variety streamer Loeya has signed a two-year exclusive deal with streaming platform Twitch.

Financial terms of the deal were not disclosed. The deal with Twitch was negotiated by esports and gaming agency Ader.

Loeya joined Twitch in 2017, initially streaming Counter-Strike content, but switched to almost exclusively playing Fortnite after becoming fond of the community surrounding the game. Since that time she has amassed 1.3M followers on Twitch.

Earlier this month, Loeya signed a partnership deal with U.S.-based audio product maker Shure to promote a new line of microphones. That deal was also negotiated by Ader.

Loeya also has 259K subscribers on YouTube, 64.9K on Twitter, 127K on Instagram, and 3.5K on TikTok as of this writing. Loeya was also ranked No. 7 in October in the female Twitch channels category, according to Stream Charts data.


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