YouTube will no longer serve targeted ads on content designated for children starting today

Beginning today, YouTube officially won’t use its backend systems to process and serve targeted ads on any content that’s designated or determined to be marketing to children. 

All of these changes are being implemented to comply with a federal children’s privacy laws set in place by the U.S. Federal Trade Commission (FTC) that prohibits websites and corporations from tracking and using data collected from underaged users to serve targeted ads to those individuals. 

By using that data and placing targeted ads on videos frequently viewed by children on the site, Google was violating the Children’s Online Privacy Protection Act (COPPA) and was fined $170 million for the breach last year. The company was also forced to find a way to add a workaround into its system to keep these things from happening again.

As YouTube executives and press releases have been saying for months, creators will now be required to designate their content as kid-friendly or not when uploading a video to the site through YouTube Studio. This new system should only apply to videos that are directly being monetized with ads, but this does hinder a few big parts of the site’s features. 

Source: Read Full Article