Amazon Prime Day 2020: Potential Start Date, Deals, And More

The COVID-19 pandemic has thrown a wrench into nearly every major event this year, and among the countless number of cancellations and delays is Amazon Prime Day, which, you may have noticed, didn’t happen in July as usual this year. Don’t fret just yet, however–Prime Day 2020 hasn’t been canceled. The event has reportedly been delayed three times, and the latest report points to Prime Day happening this October.

Despite happening later than usual this year due to the coronavirus pandemic, Prime Day is sure to bring steep discounts on some of the best games for Nintendo Switch, PS4, Xbox One, and PC. Prime Day is also an excellent opportunity to snag consoles and PC hardware at a discount, and you’ll also find sweet deals on gaming accessories, merch, Blu-rays, collectibles, and practically anything on your wishlist. Prime Day is known for having deals on par with Black Friday–and this year, the two events will be happening nearly back to back–so for gamers on a budget, October is sure to bring some of the best prices of the year.

The key to snagging the deals you want on Amazon Prime Day is to go in prepared. To help you out, we’ve assembled a guide with everything you need to know about Amazon Prime Day 2020, including when it might start, the best deals to expect, and more.

  • What is Amazon Prime Day?
  • When is Amazon Prime Day 2020?
  • Will coronavirus affect Amazon Prime Day deals?
  • How much is Amazon Prime?
  • What are the best Prime Day deals to expect?
    • Prime Day PS4 deals
    • Prime Day Xbox One deals
    • Prime Day Nintendo Switch deals
    • Prime Day VR deals
    • Prime Day game deals
  • Best tips for Amazon Prime Day
  • What is Amazon Prime Day?

    Prime Day is a massive sale Amazon puts on each summer (usually in July) for Prime members. It all began in 2015, when Amazon had a sale to celebrate its 20th birthday. In the years since, Prime Day has grown into a shopping extravaganza in its own right, with deep discounts on all kinds of items across the whole store.

    When is Amazon Prime Day 2020?

    First Prime Day was delayed to August, and then September; now, it looks like Amazon has pushed Prime Day 2020 to October, according to Business Insider. Dates have not been publicly confirmed, but in an email to third-party sellers, Amazon indicated October 5 is now the “placeholder” day for the event, while a later email said this date change would be the final one. That’s a Monday, and Prime Day has started on a Monday for the past three years, so the date makes sense. It’s safe to assume the event will last at least another full 48 hours this year as well.

    Will coronavirus affect Amazon Prime Day deals?

    Aside from pushing the event back three months, coronavirus may also have an effect on the deals and availability of products this Prime Day. Amazon has been prioritizing essential household goods for several months now, so shortages on games, consoles, and more have been common, although we have seen an improvement in shipping speed and availability recently. However, The New York Times reported in February that Amazon is concerned it may not be able to meet demand during this year’s Prime Day due to the shutdown of many factories in China. According to the Times, Amazon is taking measures to combat stock shortages, such as ordering greater amounts of products ahead of time and contacting third-party sellers to discuss stock availability for Prime Day. The delayed event date should also allow the retailer more time to acquire the goods it needs to host Prime Day.

    An Amazon spokesperson told the Times, “Out of an abundance of caution, we are working with suppliers to secure additional inventory to ensure we maintain our selection for customers … We are monitoring developments related to the coronavirus and taking appropriate steps as needed.”

    How much is Amazon Prime?

    The catch is that you have to be an Amazon Prime member to take advantage of Prime Day deals. The annual price of a Prime membership is $119 / £79, or you can get a one-month membership for just $13 / £8. Having to buy a subscription is a bummer, but there are ways around dropping cash just to take part in Prime Day. If you’ve never been a Prime member before, you can get a free 30-day trial just by signing up. Students get an even better deal: the Prime Student membership begins with a free six-month trial.

    Even if you’re a lapsed Prime member and you can’t get the free trial, signing up for a one-month membership may be worthwhile, depending on what Prime Day deals you want to take advantage of.

    What are the best Prime Day deals to expect?

    Practically anything under the sun will be on sale for Prime Day 2020, but some deals are much better than others. The largest discounts tend to be on Amazon’s own hardware (unsurprisingly), such as Echos, Kindles, Fire Sticks, and tablets. You’ll also find big savings on video games, VR headsets, gaming accessories, 4K TVs, other electronics, apparel, outdoor gear, baby products, and nearly anything else you can buy at the online retailer.

    Prime Day PS4 deals

    Before the pandemic, we were seeing the PS4 Pro go as low as $300, with the PS4 Slim occasionally getting discounted to $200. During last Black Friday, the popular PS4 Slim Only on PlayStation bundle (which featured three great console exclusives) was sold for $200, and it’d be great to see that deal or a similar bundle return for Prime Day 2020. That said, consoles have been hard to find at list price during the pandemic due to a greater number of people gaming, and that may affect the availability of consoles during Prime Day and the holiday shopping season. We don’t expect Sony is planning a big PS4 restock with PlayStation 5 on the way, but it’s possible they’re holding back some units for one last big push during Prime Day and Black Friday for those looking for a cheaper console.

    Prime Day Xbox One deals

    The Xbox One X and Xbox One S All-Digital Edition have officially been discontinued, although the Xbox One S will continue to be sold, so don’t count on seeing a ton of deals on Xbox consoles this fall beyond whatever remaining stock retailers may have. Xbox One X bundles went for $299 during Black Friday, and if they’re on sale during Prime Day, we expect they’ll probably remain around that price point. Xbox One S bundles have gone for $200 in the past, and it’s possible they’ll be discounted even further.

    With Microsoft consistently pushing its Xbox Game Pass subscription rather than forcing people to upgrade to the Xbox Series X, it’s more likely we’ll see a great deal on Xbox Game Pass Ultimate, which will be worth taking advantage of if you’re primarily an Xbox gamer.

    Prime Day Nintendo Switch deals

    As Nintendo fans are well aware, discounts on the brand’s games and hardware aren’t common, and both the Switch and Switch Lite have consistently been sold out for months due to the pandemic. Because of that, we don’t expect to see any discounts on Switch hardware during Prime Day. Instead, you’ll likely be able to snag some of Nintendo’s first-party titles, like Super Mario Party or Pokemon Sword and Shield, for $40 or even $30, which is about as cheap as they get.

    Best deals before Prime Day: Current deals on consoles and games

    • Best PS4 deals this month
    • Best Xbox One deals this month
    • Best Nintendo Switch deals this month

    Prime Day VR deals

    Those interested in VR gaming should keep an eye out for VR headset deals during Prime Day as well. The excellent PSVR five-game mega pack from Black Friday may get discounted to $200 again for Prime Day and offers the best value of any PSVR bundle on the market.

    Prime Day game deals

    Finally, expect thousands of game deals during Prime Day, not only at Amazon but also at other retail stores like Best Buy and Walmart as well as digital game stores like Steam, PSN, Xbox Live, and the Nintendo Eshop. While it’s hard to say exactly how low each game might go, you’re sure to find whatever’s on your wishlist at its best price during Prime Day. All the biggest games from the past few years are sure to be discounted. Sony and Microsoft always offer the steepest discounts on their first-party games, like God of War (PS4) or Gears 5 (Xbox One).

    Best tips for Amazon Prime Day

    To get the most out of Prime Day, it’s best to know exactly what you’re shopping for. Otherwise, it’s easy to get sucked down the rabbit hole of Amazon’s endless lineup of deals. While Black Friday offers you a lot of time to plan for the exact deals you want to take advantage of, Prime Day deals are generally kept secret until the event kicks off, so you’ll want to be ready at your computer that day to snag anything you want. The best deals are sure to sell out quickly.

    There are different types of Prime Day deals to be aware of, and understanding what these are can help your planning. Prime Day will kick off with early access or countdown deals, which will appear on Amazon in early July. Throughout the event, you’ll also see spotlight deals–these run for 24 hours and can take place during the lead-up to Prime Day as well as the event itself. Lightning deals tend to be some of the best discounts of Prime Day, but these are limited-time, limited-stock items that will sell out fast. The best way to keep up with those is through the Amazon app on your phone as well as the upcoming deals page on Amazon. Hit “watch this deal” to get notified when it starts. Finally, there will be thousands of Prime Day-exclusive deals that run the entire duration of Prime Day, which will likely be 48 hours this year. These offers are still likely to sell out if they feature popular items, like the Nintendo Switch.

    Check out our guide to the best Prime Day tips to ensure you don’t miss out on the hottest deals. Plus, stay tuned to GameSpot during Amazon Prime Day 2020 as we cover the best gaming, tech, and entertainment deals, and be sure to follow GameSpot Deals on Twitter for up-to-date info on lightning deals and more.

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