This week, Rebel Distillers announced a partnership with videogame publisher and developer Bethesda Softworks.
The collaboration – one of the strangest we've had the pleasure of covering this year – marks the creation of Europe's first spirit designed for a blockbuster video game: DOOM Bone Vodka.
"Why is it called 'bone' vodka?" we hear you ask. Well.
The spirit has been made in partnership with renowned London butchers The Ginger Pig… because the vodka is made using the finest quality and ethically sourced beef bones and organic ingredients, apparently.
Matt McGivern of Rebel Distillers says, “We’re tapping into one of the world’s favorite hobbies, video games, to offer a unique perspective in spirit production. DOOM Eternal is a world of flames and demons, a barbeque pit with action – a smoked bone vodka is certainly a new take on spirit provenance.”
“We’re also excited to partner up with The Ginger Pig,” McGivern said. “They’re one of the best butchers in the country where animal welfare is unparalleled, and a product often wasted can be put to good use. We’ll be making a limited amount of the product in the lead up to the game’s launch in November.
For those of you that take your spirits seriously (we're looking at you, Derek Acorah) here's the skinny on what's actually going on with the flavour: the vodka itself is an organic wheat base. Once the bones have been roasted and smoked, the marrow is extracted and macerated in neutral grain alcohol.
To extract the best flavour and the clearest spirit, it’s distilled at a very low temperature in a vacuum still to collect the essence of what makes this flavour a delicacy.
It’s a drink for vodka lovers – a dry, earthy start on the palate, with wonderful umami and buttery feel on the tongue, rounding off with a smokey and peppery finish which lingers on the palate.
The vodka is best served ice cold and works great in classic cocktails like Martinis or your favourite mixer / energy drink. For the hedonistic, try it in a bone marrow luge.
If you're curious, we've even got a pair of recipes for you to try out with the spirit:
• Classic Martini (dirty as you like):
50ml DOOM Bone Vodka
5ml good dry vermouth – for instance Cocchi Americano
Garnish with a pickle if you so desire, with a side of roasted marrow on toast, or if you’re hungry a nice steak.
• Bone Fashioned
50ml DOOM Bone
20ml Sweet Vermouth
1 dash of Bitters
Stir all ingredients in a glass over a big ice cube. Keep stirring until you’re so bored you can’t stir anymore, then stir some more and serve
The vodka is currently on pre-sale athttp://www.doom.vodkapriced at £45 for 700ml.
The first batch will be sent out at the end of September to customers.
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