The next generation of consoles are just one year away, and already we're seeing a rivalry between Sony and Microsoft start to brew.
The first battleground the console are going to clash on will be about price – probably the most important aspect when it comes to the mainstream appeal of the new hardware.
Xbox had a bad start to the current generation thanks to an expensive and less powerful machine coming to market versus the PS4, but Microsoft is keen not to make that same mistake again.
"I will say, from the launch of Xbox One, I’ve definitely learned that being too expensive and not powerful enough is not a great place to be,” said Xbox boss Phil Spencer in an interview with Eurogamer .
"And price and performance are going to be important, and we’re very focused on both of those things."
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Xbox One's biggest problem to be fixed by Microsoft's Xbox Scarlett next-gen games plan
Xbox knows it needs to have a bumper year in 2020 if it wants to start the next generation off right, and Phil Spencer reveals the whole Xbox team is committed to laying strong foundations ahead of the rival PS5 launch.
" Project Scarlett is the most important thing we’re doing next year," Spencer explains.
"Leading in the console industry is something we want to do both in sales as well as leading in things like cross play, back compat, and Game Pass and all of the innovations we’ve brought in Xbox One.
"Yeah, we’re going to continue to invest in cloud because we think it allows us to bring that experience to more and more people. But we’re years away from that competing from a fidelity standpoint and a kind of feel for what people do on a local device."
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By supporting the Xbox Scarlett with a strong Xbox-branded ecosystem, Microsoft could get off to a much stronger start with this new hardware generation than it did back in 2013.
We already know that Microsoft is trying to democratise the accessibility of the Xbox Scarlett with initiatives like the Xbox All Access programme – something we may see work out well for the company in the coming months
Scarlett is due to be launched Holiday 2020 – expect to hear more about the console in the coming months.
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