Nintendo Switch sales hit 10 million mark in UK and Europe

Sales of the Nintendo Switch have hit a major milestone in Europe, with more than nine first party games selling over a million copies.

Nintendo has always been the most unpredictable video game company and that goes for their sales success as much as anything else.

After the hugely popular Wii they suffered the humiliating failure of the Wii U and then came back with the instantly successful Nintendo Switch, whose sales in Europe alone now stand at 10 million.

According to Nintendo, Switch sales are currently up 30% on last year and 40% higher than 2017.

As of June (before the launch of the Switch Lite) the global total for the console was 36.87 million, so you can see that Europe takes a major chunk of that total. An important achievement given all the different languages and cultures and the fact the UK is traditionally Nintendo’s weakest major market.

Following the failure of the Wii U, the Switch launched over three years later than the PlayStation 4, which now has an unassailable lead of over 100 million consoles sold, with 1 in 10 Britons estimated to own one.

Microsoft long ago stopped releasing official sales figures for the Xbox One, but it’s estimated to be on around 43 million sales. That means the Switch will soon catch up with it, despite its head start, and perhaps even do so this year.

Over 36 million Nintendo-published games have been sold in Europe since launch, with the nine below selling over one million copies each (it’s not specified but we suspect they’re in order of sales, highest to lowest):

  • Mario Kart 8 Deluxe
  • Super Mario Odyssey
  • The Legend Of Zelda: Breath Of The Wild
  • Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee!
  • Super Smash Bros. Ultimate
  • Splatoon 2
  • Super Mario Party
  • New Super Mario Bros. U Deluxe
  • 1-2-Switch

Nintendo has also revealed four third party games that have sold over half a million copies in Europe: Minecraft, Crash Bandicoot N.Sane Trilogy, Mario + Rabbids Kingdom Battle, and Stardew Valley.

As ever, most video game sales occur in the run-up to Christmas, with Nintendo banking on a solid line-up that includes including Ring Fit Adventure, Luigi’s Mansion 3, and Pokémon Sword and Pokémon Shield.

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