Mobile apps will always be at the forefront of modern technology. Our personal and professional lives have become intrinsically linked to our mobile devices. According to Statista, apps are expected to generate 189 Billion US dollars in revenue by the end of 2020.
This is why every business needs to incorporate the latest mobile developments in order to reach maximum growth and consumer satisfaction.
With that in mind, let’s take a look at the new mobile app developments to watch out for in 2020.
Here Comes Beacon Technology
Beacons are wireless transmitters that use low-energy Bluetooth technology to send signals to nearby compatible smart devices. According to Globe News Wire, in 2018, the market stood at 1.17 billion and is projected to grow at a compound annual growth rate of 45.5 percent between 2019 and 2024.
Beacon technology uses signals based on proximity and physical location to help businesses communicate with users. This kind of technology has been around for a few years and is being embraced by industries like healthcare, retail, and hospitality. Apple explains Beacon technology as implemented technology for its devices that will alert apps or websites when a user approaches or leaves a location.
Retail businesses can use this to their advantage to push timely messages to consumers, providing them with promotional products or notifications. If a consumer walks by a store, and they have the company’s app downloaded on their device, that company can use Beacon technology to capture their attention and entice them into their store with personalized messages.
The Impact of 5G Wireless Services
Speed and efficiency continue to reign supreme in the realm of consumer demands. Technology is growing at a rapid pace, and 5G is estimated to be 100 times faster than the current 4G networks, according to Mobile App Daily.
As developers move into 2020 and beyond, they will need to look at 5G capabilities in order to compete with the growing market. The impact of a 5G network is projected to offer a host of benefits, including data security, more efficient IoT connectivity, and faster data transfers between devices.
Mobile apps are advancing with each new cycle, and developers should be ready to keep up with consumer demands. By allowing for 5G capabilities, companies can offer their customers faster response times for overall improved user experience. High-speed connectivity will boost communication in crowded or remote areas where specialists in fields like healthcare will be able to check patient records or request consultations with enhanced performance.
Artificial Intelligence Continues to Grow
While artificial intelligence isn’t a new development, consumers can expect a significant advancement in mobile app technology in 2020. Integrating AI with mobile apps allows for smarter, more agile programs that will save developers time and money.
Google unveiled its contribution to this arena in 2018 with Google Duplex – a free service that uses artificial intelligence to call on behalf of consumers, mimicking a human voice, to make or cancel appointments with local businesses. With the help of Google Assistant, an AI-powered virtual assistant, Duplex speaks for the user. As the program develops into 2020, consumers can expect to see Duplex in more applications and a broad range of international releases.
Augmented Reality is the Future
Augmented reality is an interactive experience of a real-world environment. Sectors like retail, eCommerce, education, and automotive industries are embracing this growing trend. Customers can visualize products or experience a service before making a purchase. Google, Ikea, and Sephora have thrown their hats into the ring – each offering a unique AR experience. They provide an insight into the kind of technology that is projected to grow in 2020.
Google Lens uses your camera lens and deep machine learning to detect an object, understand that object, and offer suggestions based on what it sees. One of its features enables you to identify clothing and decor by pointing your camera at a product that catches your eye. If pointed at a restaurant, it can pull up reviews and address details.
Ikea Place lets you virtually add their products to any space in your home. It features a ‘virtual search function,’ which allows you to select a piece of furniture, and the app will provide you with the closest Ikea match. Users can enjoy true-to-scale models of sofas, chairs, ottomans, and more.
Sephora is bringing AR into the world of makeup and skincare with Sephora Virtual Artist. Customers can experiment with the eye, lips, and cheek products on their own digital face before visiting one of their locations or making an online purchase. Sephora allows customers to be a part of more immersive shopping experience by offering tutorials and virtually testing their products, with the overall goal of boosting conversion ratings.
Mobile Applications are Up in the Clouds
The integration of cloud-based mobile apps is on a gradual rise. This technology can streamline your operations, resulting in fewer overhead costs and allowing maximum profit. Cloud computing integration allows mobile apps to store a large volume of data and carry out difficult tasks with efficiency. Cloud servers can eliminate the complex codes sometimes used when integrating databases, which is a major perk for businesses looking to streamline their current development process.
How Can an App Developer Help?
Companies that are working towards innovative mobile developments should look for a developer like Guarana Technologies — one who thrives on change and can adapt to the growing technology trends. Whether you’re developing for an Apple or Android operating system, quality content and concise user experience should be the top priority.
Developing your mobile app should be a democratic process. You should be involved in both its conception and execution. You’re not looking for a service provider, and you’re looking for a partner.
Whether you’re going to offer a new AI app, or create something for your customers that relies on Beacon or Cloud tech, your responsibility falls on providing an exciting experience for your chosen market. Mobile apps are changing at a rapid pace, and businesses should be prepared to keep up.
Source: Read Full Article